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PXAF Craftship | Conversation with Brand Founder Ayan

Updated: Nov 12, 2023

We launched PXAF CRAFTSHIP during the 2023SS Shanghai Fashion Week,

Inviting artists to share their products inspiration and crafts business stories.


All shown products are for sale,

You can comment or send messages to us your favorite product.

More products are available at the PXAF offline shop!



PXAF CRAFTSHIP INTERVIEW 01 - In Conversation with Founder of Laura Boutique


Imported Fabrics from Chanel's Fabric Supplier,

Bright color matching,

Items from Laura Boutique shinning at PAXF’s on-site display.


Talk with Laura Boutique Brand Manager——Ayan.


Q: In PXAF off-line shop, we often meet customers’ inquiry about matching, do you have preferable color matching?


A: I recently have a keen on pink and yellow, and light blue. I think light material is suitable for spring, so I stopped thick styles.



Q: Could you recommend an item for greeting the spring?


A: In terms of the spring, I really recommend the small bucket, which perfectly fits for the Spring and Summer, as a waist line when you wear a over-sized T-shirt.




Q: What would you bring to the Wonder Market at the start of May in Shanghai?


A: I will bring a lots of velvet items, since the velvet series is fresh and perfectly fit to the tone of the Wonder Market.


Q: Could you give some advice to handmade entrepreneurs who start from the scratch?


A: The technical issue is challenging for handmade entrepreneurs, and another is the customer source.


I suggest you can start from simple products and people around you, sending some handmade products to you friends and ask their feedback for your products. As a result, the quality of your products can constantly amplified through the process of sending and receiving. Finally, the product is ready for selling.


When it comes to the technique, except for domestic websites, there are a lots of videos and tutorials on YouTube and Instagram for beginners to start.



More products in PXAF off-line shop.


Editor: Yifan

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